Men’s Fashion Advice – Finding a Male Style Guide Online

Gone are the days when men could just roll out of bed, throw on some old jeans and a t-shirt and go about their days without worrying about they look. Nowadays men are subject to even more style scrutiny than women. If you are stuck in a fashion rut, or have been told one too many times that you need a male style guide, read on for some great sources of fashion advice online.

There’s no doubt about it, this is the age of the metro-sexual. Looking good has never been so important to men of all ages. Fashion designers are picking up on this trend and designing more and more collections for men only. Armani, Gucci, Hugo Boss and Calvin Klein are just some of the most well known men’s designers. But not everyone can afford designer clothes, what’s a man on a modest budget to do when he needs clothes? Shopping around isn’t really an option when you feel like clothes shopping is the fun equivalent of a dental visit.

Finding the best male style guide:

If you are totally baffled by the selection of clothes in the shops, you aren’t alone. Most men find it difficult to even enter a shop with the intention of buying clothes and many go as far as to allow the women in their lives to buy all their clothes. Reclaim your individuality and start selecting your own clothes with some great style advice from the Internet.

Choosing where to get your fashion advice:

If you are looking for a comprehensive male style guide, the Internet is filled with great resources. From men’s fashion magazines, to designers’ websites, to online shops, to blog the Internet is filled with all kinds of great fashion ideas and advice.

But how do you know where to start when navigating the Internet for style help? Your best bet when it comes to male fashion advice is to browse the many men’s magazines online. Your favorite magazine probably has a great fashion section online, and as an added bonus you can click through and order many of the items without leaving the comfort of your home!

There’s nothing quite like knowing you look like a million dollars, heads turning, women swooning… With the help of a good male style guide, you too can look like you stepped out of a fashion magazine, and have those women swooning at you.

Fashion Advice For Plus Size Women

A growing trend in fashion is the plus sized wardrobe which has become a hit amongst women of all ages and size ranges. Most women are no longer in the size 2-10 range and are curvier and more buxom. For this reason, most stylists have a few words of advice when purchasing clothing in the plus sized range.

Keep the same rules in the plus range as you would in the smaller sizes. Choose classic pieces or suits which will always be in fashion no matter what the year or season. Purchase one pant or skirt suit in a plain color which fits you properly and serves you well for any important occasion.

Purchase a few blouses or shirts which will complement the suit and bring out the color of your eyes, hair and facial tones. These blouses can be worn with the suit, another pair of trousers or skirt. Try to buy fabrics which will wash and dry quickly for the next business meeting or party. Cotton, silk and linen make suitable tops material while wool is an excellent suit material.

Purchase clothing which fits you properly. There is nothing worse than gorgeous plus sized women wearing too tight shirts, pants or jeans. Buy a size larger and the clothes should be easy to do up and not make you look like a sausage in its casing. Wear good quality foundation garments to enhance your proportions. Bras should uplift your bosom and make a blouse look very good on you.

Avoid showing off too much skin as in halter tops or sleeveless tops. Leave something to the imagination and always dress as though you were going to meet someone special that day. Good fitting lounge clothes, bathing suits and tee shirts should enhance your body, not draw a critical eye.

Finally, complement your wardrobe with a hair style, classic make up and good fitting shoes. Accessories should be worn with to complement your face and eyes and not be overwhelming. Avoid too much jewellery or scarves, which take the focus from your beautiful face. Now you are ready to go forth and seize the world.

Choose shoes which are suitable for all day at work. Spiked heels are not required at work and should be saved for evening fare. If you want to dress up for evening then go for it but remember that it is your face and hair that everyone should be looking at, not your skimpy dress or top.

Combining Technology and Style – 8 Top Fashion Apps For Your iPhone

Here are some great fashion apps for your iPhone.

1. Trendstop TrendTracker. This app allows you to follow trend reports, uncover news feeds from the fashion industry and view photo galleries from fashion events all over the world. Free.

2. The Fashion Handbook. This one is all about current trends, styles, tips/tricks and more. Good app for fashionistas looking for the next big thing or the average woman looking for style tips. Cost: $9.99.

3. Seventeen Fashion Finder. This app gives you access to the pages of Seventeen Magazine. Perfect for the teen seeking the most current fashion jewelry and clothing, this app is a must-have! Free.

4. Bra-Fitter. This is useful when it comes to sizing yourself correctly. A majority of women are actually wearing the wrong size bra for various reasons – from feeling uncomfortable having a store worker size them to just not having the time. Cost: $1.99.

5. Closest Friend. A unique application, the Closest Friend allows you to archive pictures of what you wore for certain special events. If you have ever found yourself asking, “What fashion jewelry was I wearing at the wedding?” or “Which of my belts did I have on for that corporate meeting last month?” Cost: $0.99.

6. Tattoo Patterns. If you are looking for stylish body art but fail to think up the perfect pattern, this app can supply you with 128 different designer-quality ideas. Now your tattoos and wallets can match! Cost: $1.99.

7. Teen Vogue Haute Spot. This app gives you the ability to sneak a peek into the closet of an editor of Teen Vogue! The cost of this all-access pass is free for now, but may soon come with a charge.

8. Social Mall. This app is the perfect shopping companion. Browse interesting articles on clothing, fashion jewelry, and more. Free.

iPhone Delivers Bling – iPod Touch Delivers Bang For App Economy

iPhone gets all the attention and the lion share of the paid app economy according to industry observers. However, it is the iPod Touch that is the workhorse in delivering the sheer numbers that drive the 2 billion+ app downloads. For marketers seeking to extend their brand targeting a teen-male-fashion-gadgets-social audience in the app economy, iPod Touch users represent the primary sweet spot.

Let’s take a step back for a moment and get the lay of the unit volume land. iPod Touch represents approx. 40% (22.3M*) of the global OSX installed base as of Q3 2009. In particular, iPod Touch has played particularly well in North America and the UK and proportionally continues to represent a larger install base than the global figures and coincidentally come in at the same level; approx. 46% (15.5M) and 46% (1.9M) of these respective markets.

Note: Apple does not release iPod Touch global or regional figures. However based on certain publicly available resources it is possible to reasonably estimate.

The rise in downloads continues to scale with the latest figures coming in at 10.5 million apps per day. But here is the real kicker. For every 1 app downloaded by an iPhone user; 1.8 apps are downloaded by an iPod Touch user, according to Admob. Almost double. This translates to iPod Touch consuming 54% (146M) of all apps globally and 12M in the UK in the month of September 2009. Given that iPhone volume is accelerating and iPod Touch is expected to grow within a stagnant overall iPod market, a crossover point is expected later this year. Nonetheless, the iPod Touch segment remains a key demographic versus the flash of its twin brother.

As a target audience how are iPod Touch users uniquely defined versus iPhone users? According to comScore and Flurry Analytics they have;

Lots of teen angst. 69% are between 13-24 years and are primarily characterized as teen centric

Less cash. Only 66% have at least 25K annual income

Zeal for fashion and gadgets. More likely to be in the market for mobile, clothes, TV’s and other consumer electronics

Voraciously share their lives. Made up of heavy MySpace, Facebook and SMS users

Of course, one thing both devices have in common is machismo, depending on which industry report you read they are 65-70%+ male.

Here is the slap in the face. iPod Touch users have an insatiable appetite to download the latest shiny new thing; however the tendency is to use it once and chuck it. According to Pinch Media, only 20-30% of users return after first use. Laughably this plummets to approx. 1% of users that continue with the product after 70-90 days. Indeed, Flurry with a much larger sample indicates that in North American and the UK the retention level is 12%. They define this as someone who has downloaded an app at some point in the past and has used the app in the past seven (7) days. Neither Pinch or Flurry break it down by device type, however given the trigger happy nature of iPod Touch users, I would suggest they bear the brunt of the responsibility for these types of stats popping up.

So, if you are a marketer wanting to target this teen-male-fashion-gadgets-social audience, what to do. I would suggest you either create a super engaging app or explicitly design a throw-away app. Don’t bother with the in-between. The app type should factor into your decision-making process as according to Flurry, categories like music, health & fitness and news tend have higher retention levels. In contrast categories like lifestyle and predictably entertainment have lower levels.

Often the best marketing is simply embracing user behaviour and not trying to get all fancy pants on your target market. Design for “use once & dump”, deliver a great one-off “pop” of utility that reinforces the brand. The bonus here is likely to be a faster and cheaper rollout based on a simpler concept realization process.

In contrast, the engaging app needs to deliver a well crafted experience in terms of content, design and go-to market elements. Part of that experience is the integration of social capabilities to appeal to that voracious sharing need mentioned earlier. The result is, hopefully, durability and traction over the long-term with your audience. Indeed, one might argue the reason why users download and use once is the large number of lame home-grown apps.

There you have it. Build a super engaging app or explicitly design a throw-away app.